Don’t link to a vendors site

Unless you want to show your customers where else they can buy the line in your area…

Most designers offer a “find a retailer” link on their sites.

The customer already knows you carry the line so don’t help them find it in another store!

Instead; simply add a nice set of product photos or designer logos.

This will get the message across without giving a road map for people to go around town price shopping you on the lines you carry (they’ve already price shopped diamonds & that’s enough.)

Let me know if you think this is a good idea by leaving a comment…

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