Webpages that get found
Here’s the basics
Make sure the page title is descriptive of what is actually on the page & make it different for each page on your website. Duplicate content tends to bore the search engines.
You page title is what shows up as the header in search results.
Next you want to use a meta description tag and make it good as this is what will most often show up directly below the header on a search result.
The description can be different if the search results are related to keyword content which is not in your meta description or title. Google will frequently use keywords in the content of your pages to generate search results which can blow your carefully crafted meta description. If Google generates search results from keywords found outside of your meta description then the text which surrounds the keywords will be used as the description in the search results.
Make regular searches for keywords & phrases you are optimizing your site for & see how Google shows the header & description in your web page’s results.
Make sure you use your keywords & phrases more than once in your copy & make them bold to draw your readers to that section of text (most people scan a page & this can help them find what they came for.)
Use “headers” (H1 or H2 tags) throughout your pages to separate content. This will help your customers find subject matter they are interested in & can increase the importance Google attaches to the keywords used inside the header tags.
Make sure to use alt and title tags on images. It lets the search engines know what the image is about and can cause your images to show up on the Google image search.
Use title tags on your links. It will help the search engines know more about the page you are linking to and improve relevancy. Don’t put too many outbound links to other sites as this can lower your page’s importance. More importantly links out will send a prospect away from your website. You wouldn’t just send someone out of your store so plug up the exit points of your website.
Attract links from jewelry related websites, blogs & shopping comparison sites.
Links are like a popularity contest. The more links you have from highly ranked sites that contain content relevant to yours; the higher you get ranked! Use the Google Toolbar to easily find the rankings for sites.
Stay away from link farms since the search engines are good at detecting them & will discount anyone linked to them. Also stay away from sites with a lot of advertisements.
Human edited “open directories” like the DMOZ Open Directory Project have people who actually visit every site submitted & decide whether to include it in the directory or not. Google attaches a great deal of importance to these directories & if you get listed in DMOZ it’s a huge thumbs up!
Many news sites allow you to post comments on articles. You will need to create a user profile to make posts (FREE) Find articles that are related to the jewelry industry & post a few comments. Don’t include any links to your site in the comment postings. Instead; you should have a link to your website in your user profile.
Most of all – don’t buy expensive software & services claiming to get you ranked. Do it yourself with a little help from a friend (me for FREE!)
Feel free to comment on this article…
Comments
Leave a Reply
You must be logged in to post a comment.