Are you paying for SEO?
Make sure you get your moneys worth!
A good SEO provider will do more than just submit your site to search engines.
If you’re paying more than $30 per month you should be getting
- Keyword content recommendations
- Original topical online articles with links to your website
- Updated content for your webpages every month
- Assistance in finding link swap partners
The quality of each of these items should be directly proportional to your spend.
Online Articles & Keyword Content
A good SEO provider will not only recommend keywords & phrases to use in your sites pages; they’ll write original articles & submit them to various online magazines (ezines) & blogs. These monthly articles should contain keywords & information relevant to your business & one link to your website.
It’s important that the keywords are relevant & the articles are original & not plagiarized from other authors as Google will discount the importance of duplicated articles it finds & identifies.
Your articles should also be included on one of your webpages in order to establish you as the content provider. This also satisfies the search engines desire for fresh content & improves your sites importance to them. If Google visits your website month after month & finds nothing new they will deem it unimportant & rank it accordingly.
Articles with more than 1 link to your website may appear “spammy” to search engines.
Google & other search engines hate the practice of stuffing keywords & links. Some webmasters will actually “stuff” keywords on pages & use the same font & background colors to hide the “stuffing” from visitors. This is a “black hat” method of getting search engines to notice your site & give higher rankings. Modern search engines are very smart & you can get delisted (black holed) if they think you’re using certain “black hat” techniques to get noticed.
Your articles should be submitted to highly ranked ezines & blogs. If they’re highly ranked sites which are related to the jewelry industry & shopping in general you will get better results. Posting articles also helps you to find link swap partners. There are lots of venues to post articles for FREE! You can get dramatic improvements in search engine rankings with ezinearticles.com & Wikipedia.org & eBay Reviews & Guides all of which let you post for FREE!
As Google finds links on a website; it follows them & determines if the 2 sites are relevant to each other. If they are; then both get a thumbs up from Google!
When search engines regularly find fresh content on your website they’ll visit more often & the results will show up when people use the various keywords included on your site’s pages.
For more information on keyword selection & SEO look at our Search Engine Optimization page.
Do your own SEO & save a bundle (it only takes an hour a week!)
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