Microsites Drive Traffic
Use Microsites to promote your business
Microsites are web destinations that are separate from a company’s primary site. They have their own distinct domain name and consist of content focused on a particular product or service.
You can host a microsite using your existing hosting account. Your hosting account provides you with a lot more storage space than you are actually using. In fact a lot of people use their online hosting account to backup files from their computer.
Microsites use a narrower focus & can be used as hubs for a specific marketing campaign. They’re more easily optimized for search engines & if their content is good enough, can drive word-of-mouth or viral marketing traffic to your main website.
Philips USA makes consumer electronics ranging from TVs and medical equipment to coffee makers and electric toothbrushes. Their main site reflects that diversity, with links to relevant content and to an e-commerce store. It works as a central destination for the company as a whole but using the site to market specific product lines proved to be complicated and inefficient.
When Philips chose to use the Web to market a special electric razor designed for grooming men’s “personal areas” they mounted a microsite dedicated only to that product.
Using the URL www.ShaveEverywhere.com the site shows video of a guy using amusingly appropriate fruits and vegetables to show how the razor can help the consumer. A link also shows users where they can purchase the razor.
Another microsite www.WhenItFeelsRight.com promotes a Greek white wine called Boutari Moschofilero. The site picked up on the Greek theme by promoting women as goddesses and offering premiums such as a night out with 10 friends & an interactive “Boutari Dating Guide” built entirely around an encounter with Mr. Wrong!
One big virtue of microsites is that they can be adjusted quickly and on the fly to suit your needs without affecting the carefully constructed content on your main website.
Microsites are much easier to optimize for a specific keyword or phrase.
Focusing on the keywords & phrases in the URL, title tags, headlines, body text and file names.
You can benefit from microsites as long as your content is good. The site doesn’t necessarily have to be funny but it should be entertaining & have focused content with clear marketing objectives.
A good microsite can be your most passionate sales rep, working 24 hours a day!
Get in touch with me for a brainstorming session to develop a microsite for your business.