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	<title>Sell more jewelry</title>
	<link>http://www.jewelersreportcard.com/wordpress</link>
	<description>using your website...</description>
	<lastBuildDate>Sat, 27 Sep 2008 18:24:26 +0000</lastBuildDate>
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	<item>
		<title>The Goal of a Jewelers Website</title>
		<description><![CDATA[is to drive traffic into the store!
Forget about shopping carts &#38; trying to make sales directly from your site. Your strength lies in the fact that you have a better selection of jewelry &#38; the customer can actually touch &#38; feel the pieces. The online retailers can&#8217;t offer this kind of presentation using photos alone.
Don&#8217;t [...]]]></description>
		<link>http://www.jewelersreportcard.com/wordpress/2008/09/26/jewelers-website-goal/</link>
			</item>
	<item>
		<title>Do it yourself SEO</title>
		<description><![CDATA[It takes as little as an hour a week&#8230;
How much time you actually spend will depend largely on what keywords &#38; search terms you want your website to show up for in the organic (FREE) search results.
The more specific the search (&#8220;your city&#8221; + &#8220;jewelers&#8221;) the easier it is to get results.
If your goal is [...]]]></description>
		<link>http://www.jewelersreportcard.com/wordpress/2008/09/25/do-it-yourself-seo-tips/</link>
			</item>
	<item>
		<title>Webpages that get found</title>
		<description><![CDATA[Here&#8217;s the basics
Make sure the page title is descriptive of what is actually on the page &#38; make it different for each page on your website. Duplicate content tends to bore the search engines.
You page title is what shows up as the header in search results.

Next you want to use a meta description tag and [...]]]></description>
		<link>http://www.jewelersreportcard.com/wordpress/2008/09/23/webpages-that-get-found/</link>
			</item>
	<item>
		<title>Get found on the web</title>
		<description><![CDATA[Why pay for SEO?
You should pay for search engine optimization if you don&#8217;t have the time or the inclination to learn &#38; perform SEO tasks.
To get your site to show up for broad search terms like &#8220;diamonds&#8221; or &#8220;engagement rings&#8221; (as opposed to &#8220;your city + jewelers&#8221;) requires a little know how &#38; a lot [...]]]></description>
		<link>http://www.jewelersreportcard.com/wordpress/2008/09/21/get-found-on-the-web/</link>
			</item>
	<item>
		<title>Are you paying for SEO?</title>
		<description><![CDATA[Make sure you get your moneys worth!
A good SEO provider will do more than just submit your site to search engines.
If you&#8217;re paying more than $30 per month you should be getting

Keyword content recommendations
Original topical online articles with links to your website
Updated content for your webpages every month
Assistance in finding link swap partners

The quality of [...]]]></description>
		<link>http://www.jewelersreportcard.com/wordpress/2008/09/16/seo-get-your-moneys-worth/</link>
			</item>
	<item>
		<title>How Popular are You?</title>
		<description><![CDATA[Inbound links are an indication of a website&#8217;s popularity to search engines.
When someone places a link on their site to yours it shows they value your content.
The quality of links is more important than the quantity. Your search engine rankings will get more of a boost if the sites which link to yours have related [...]]]></description>
		<link>http://www.jewelersreportcard.com/wordpress/2008/09/10/links-and-popularity/</link>
			</item>
	<item>
		<title>Should you Flash or not?</title>
		<description><![CDATA[Search engines don&#8217;t like Flash sites.
They have a hard time separating the code that generates the beautiful designs from the actual content of the website &#38; for this reason you should always offer to serve up normal HTML web pages in addition to the Flash portion of your site.
Since flash websites take a loooooong time [...]]]></description>
		<link>http://www.jewelersreportcard.com/wordpress/2008/09/06/should-you-flash-or-not/</link>
			</item>
	<item>
		<title>Microsites Drive Traffic</title>
		<description><![CDATA[Use Microsites to promote your business
Microsites are web destinations that are separate from a company’s primary site. They have their own distinct domain name and consist of content focused on a particular product or service.
You can host a microsite using your existing hosting account. Your hosting account provides you with a lot more storage space [...]]]></description>
		<link>http://www.jewelersreportcard.com/wordpress/2008/09/01/microsites-drive-traffic/</link>
			</item>
	<item>
		<title>Don&#8217;t link to a vendors site</title>
		<description><![CDATA[Unless you want to show your customers where else they can buy the line in your area&#8230;
Most designers offer a &#8220;find a retailer&#8221; link on their sites.
The customer already knows you carry the line so don&#8217;t help them find it in another store!
Instead; simply add a nice set of product photos or designer logos.
This will [...]]]></description>
		<link>http://www.jewelersreportcard.com/wordpress/2008/08/31/dont-link-to-a-vendors-site/</link>
			</item>
	<item>
		<title>Increase Sales with Pay Per Click</title>
		<description><![CDATA[If you Google the phrase &#8220;engagement rings&#8221; you probably won&#8217;t see any local jewelers&#8230;
Instead you&#8217;ll see Blue Nile, MySolitaire.com &#38; BarskyDiamonds.com along with a host of others. I&#8217;ve done this in every town I ever visited &#38; the results are almost identical. These sites are extremely well optimized so they consistently show up in organic [...]]]></description>
		<link>http://www.jewelersreportcard.com/wordpress/2008/08/29/increase-sales-with-pay-per-click/</link>
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